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SECTION 1 — GET STARTED & SHIFT YOUR MINDSET

Module 0 — How this programme works & meet your coach

Module 1 — Mindset reset: Found, Trusted, Chosen

QUIZ — Section 1 (gate: 85%)

SECTION 2 — STRATEGY & FOUNDATIONS

Module 2 — Know your buyers: Gatekeeper, Specifier, Awarder, Reorderer

Module 3 — The RACE Growth System & your 90-day plan

Module 4 — Foundations: LinkedIn-first, Google Business Profile & POPIA

QUIZ — Section 2 (gate: 85%)

SECTION 3 — REACH & ACT (get found, get enquiries)

Module 5 — REACH: seven content pillars + the keyword worksheet

Module 6 — ACT: turn views into real RFQs

QUIZ — Section 3 (gate: 85%)

SECTION 4 — CONVERT & ENGAGE (win it, keep it)

Module 7 — CONVERT: SPIN the consultation, win the vendor list & first PO

Module 9 — Your operating system: weekly routine & monthly report

QUIZ — Section 4 (gate: 85%)

🗣 FEEDBACK SURVEYS (2)

🏆 COMPLETION

Are you a mining supplier struggling to get your products noticed by the right procurement teams. Traditional cold calling is dead.

Are you a mining supplier struggling to get your products noticed by the right procurement teams? Traditional cold calling is dead. Today, mining engineers and procurement officers search online for trusted, compliant, and technically sound suppliers before ever issuing an RFQ. Welcome to 'B2B Digital Marketing for Mining Suppliers: Win RFQs and Reorders,' a specialized, action-oriented course designed specifically for manufacturers and suppliers in the mining sector.

Whether you manufacture roof-bolts, rock-support systems, or other critical mining equipment, this course will transform your approach from outdated outbound sales to a modern 'Found, Trusted, Chosen' digital strategy. You will learn how to navigate the complex mining procurement landscape by targeting the four key buyers: Gatekeepers, Specifiers, Awarders, and Reorderers.

Through practical, time-saving modules, you'll master the RACE (Reach, Act, Convert, Engage) Growth System, optimize your LinkedIn and Google Business Profiles, and implement a 90-day plan that fits seamlessly into your busy manufacturing schedule. We'll guide you through creating technical content that resonates with mining engineers, using SPIN selling techniques during consultations, and presenting your compliance packs to secure that coveted approved-vendor status. Stop waiting for the phone to ring and start building a digital presence that consistently generates RFQs, secures first purchase orders, and drives long-term reorders.

Mines Are Hunting for Suppliers Exactly Like Amanzotho. Make Sure They Find You.

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            <p>You are busy running a manufacturing plant, ensuring every roof bolt and rock-support component meets strict safety standards. You do not have time for complicated marketing theories, and you certainly do not have time to waste on cold calling mining engineers who are too busy to pick up the phone. This action-learning program is designed specifically for Amanzotho to bridge the gap between your deep technical expertise and the digital spaces where mining buyers—including Gatekeepers, Specifiers, Awarders, and Reorderers—actually look for suppliers. We are going to bypass the corporate jargon and focus on a practical, "Found, Trusted, Chosen" approach that fits right into your demanding manufacturing schedule, helping you build a professional online presence that does the heavy lifting for you.</p>

<p>Over the coming modules, you will build a straightforward, 90-day digital marketing plan using the simple RACE (Reach, Act, Convert, Engage) Growth System. You will learn how to set up your LinkedIn and Google Business Profiles to showcase your roof-bolt manufacturing capabilities, use a targeted keyword worksheet to get found by procurement officers, and turn online views into formal Requests for Quotations (RFQs). We will also cover how to use SPIN questioning during technical consultations, present your compliance pack to secure approved-vendor status, and establish a quick weekly routine to keep those repeat purchase orders rolling in. By the end of this program, you will have a highly efficient, time-saving operating system that keeps Amanzotho top-of-mind for mining projects without taking you away from the factory floor.</p>
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