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Section 1: Getting Oriented to Authority-First Workshop Promotion

Module 1: What “Weak Workshop Promotion” Looks Like (and Why It Happens)

Module 2: Overview of the WorkshopTutor.com Authority-First Marketing Strategy

Section 2: Audience, Message, and Trust Foundations

Module 3: Identify Your Ideal Attendee and Their “Sign-Up Reason”

Module 4: Clarify Your Workshop Promise and One-Sentence Positioning

Module 5: Build Credibility Without Bragging (Authority Signals for Beginners)

Section 3: Authority-First Content That Leads to Registrations

Module 6: Turn Your Expertise into “Micro-Authority” Content

Module 7: Create Your Authority-First Invitation Script (Email + Social)

Module 8: Simple Registration Pages That Convert (Without Fancy Tech)

Section 4: Promotion System and Consistent Outreach (No Expensive Ads Required)

Module 9: Build a 14-Day Authority-First Promotion Plan

Module 10: Partner and Community Promotion (Borrowed Trust, Done Ethically)

Module 11: Follow-Up That Increases Registrations (Without Feeling Pushy)

Section 5: Measure, Improve, and Repeat the Authority-First System

Module 12: Track the Right Metrics for Workshop Promotion (Beginner Dashboard)

Module 13: Improve Your Next Promotion Cycle Using a Simple “One Change” Rule

Section 6: Quizzes and Course Wrap-Up

Quiz 1: Diagnosing Weak Workshop Promotion and Strategy Basics

Quiz 2: Ideal Attendee, Workshop Promise, and Positioning

Quiz 3: Credibility and Micro-Authority Content

Quiz 4: Invitations, Registration Pages, and Follow-Up

Quiz 5: Promotion Plan and Tracking Metrics

Course Survey: Confidence and Next Steps for Authority-First Workshop Promotion

Stop scrambling for sign-ups and start filling your workshops with a simple, repeatable system. Authority-First Marketing: Attract Workshop Attendees Without Expensive Ads shows coaches, trainers, consultants, and community educators how to build trust first—then invite. Instead of shouting louder or discounting harder, you’ll learn to position a clear workshop promise, show proof with beginner-friendly authority signals, and turn short, useful content into registrations. Inside, you’ll create your one-sentence positioning, build credibility without bragging, and craft invitations that feel helpful, not pushy. You’ll also learn to ship a no-frills registration page that answers questions fast, plus a 14-day promotion plan that balances teaching with timely reminders. Partner outreach, ethical follow-up, and a simple tracking dashboard round out a system you can reuse for every event. By the end, you’ll have plug-and-play templates, a minimum viable promotion calendar, and the confidence to attract attendees from warm audiences—without relying on pricey ads or complex tech. If you want clearer messaging, steady registrations, and a calm, consistent promotion rhythm, this course is your roadmap.

Authority-First Marketing: Attract Workshop Attendees Without Expensive Ads

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            <p>Many workshop creators struggle with low visibility and inconsistent attendance, often resorting to last-minute social media blasts or expensive ad campaigns that fail to convert. This course addresses the root cause of "weak workshop promotion" by shifting the focus from volume to value. Instead of chasing cold leads with discounts, the Authority-First Marketing Strategy prioritizes building trust and demonstrating expertise before asking for a registration. By understanding the specific needs of an ideal attendee and aligning a workshop’s promise with those needs, creators can establish a foundation of credibility that naturally attracts participants without the need for a massive marketing budget.</p>

<p>Throughout this program, learners will move through a structured, step-by-step path to transform their promotional approach into a repeatable system. The curriculum covers everything from identifying the "sign-up reason" and crafting a benefit-driven one-sentence positioning statement to creating "micro-authority" content that proves expertise in small, digestible pieces. Participants will develop a full suite of marketing assets, including invitation scripts, high-converting registration pages, and a 14-day promotion calendar. By the end of the course, the goal is to move beyond guesswork and implement a data-driven outreach strategy that leverages borrowed trust from partners and ethical follow-up sequences to ensure consistent workshop success.</p>
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