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Introduction to AI SEO

1.1: AI SEO Kézikönyv: Gyakorlati útmutató

1.2: Welcome to the Course

1.3: The New Era of Search

1.4: Executive Summary

Welcome to the Course

The New Era of Search

Executive Summary

Platform Analysis

2.1: ChatGPT (OpenAI) Optimization

2.2: Perplexity AI: The Freshness Focus

2.3: Google AI Overviews (SGE)

2.4: Claude AI (Anthropic) Ranking Factors

Perplexity AI: The Freshness Focus

Google AI Overviews (SGE)

Claude AI (Anthropic) Ranking Factors

Universal Ranking Strategies

3.2: The Answer Capsule Strategy

3.3: The Power of Freshness

The Answer Capsule Strategy

The Power of Freshness

Technical Implementation and Formats

4.1: Winning Content Formats

4.2: Schema Markup: The Language of AI

4.3: Crawlability and Bot Management

4.4: Speed and Technical Performance

Schema Markup: The Language of AI

Crawlability and Bot Management

Speed and Technical Performance

Measurement and Implementation

5.1: New Metrics and Tracking

5.2: Implementation Plan

5.3: Common Mistakes to Avoid

5.4: Closing Thoughts

Implementation Plan

Common Mistakes to Avoid

Closing Thoughts

Final Assessment and Feedback

6.1: Quiz 1: AI Search Fundamentals

6.2: Quiz 2: Platform Specifics

6.3: Quiz 3: Optimization Strategies

6.4: Quiz 4: Technical SEO for AI

6.5: Quiz 5: Measurement and Planning

6.6: Course Feedback Survey

Quiz 2: Platform Specifics

Quiz 3: Optimization Strategies

Quiz 4: Technical SEO for AI

Quiz 5: Measurement and Planning

Course Feedback Survey

AI SEO Masterclass: A practical, end-to-end playbook for winning visibility across AI-driven search. In this hands-on course, you’ll learn how search has evolved from keyword matching to semantic, generative answers—and exactly how to adapt. We’ll demystify platform-specific ranking factors for OpenAI (ChatGPT Search), Perplexity, Google’s AI Overviews (SGE), and Anthropic’s Claude, then translate them into clear, repeatable actions. You’ll build AI-friendly content structures, implement the right schema, manage AI crawlers, and optimize speed and technical health to boost inclusion and citations in AI results. Beyond tactics, you’ll adopt a data-first content methodology—original research, answer capsules, and freshness workflows—to increase information gain and brand authority in AI. Finally, you’ll track what truly matters in the new landscape: AI visibility, citations, and referral traffic, with a 90-day implementation plan and checklists. If you want practical steps, real-world templates, and a modern measurement framework to future-proof your SEO, this masterclass is your roadmap to sustainable growth in the AI era.

AI SEO Mesterkurzus: Gyakorlati útmutató a modern keresőoptimalizáláshoz

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            <p>The landscape of search engine optimization is undergoing its most significant transformation since the inception of the web. We are moving rapidly away from simple keyword matching toward a world defined by semantic understanding and Large Language Models (LLMs). This course explores the fundamental shift from the traditional "ten blue links" to generative answers and AI-first indexing. By understanding how user behavior is changing with the rise of AI assistants, professionals can move beyond legacy ranking factors and embrace Generative Engine Optimization (GEO) to maintain visibility in an increasingly zero-click environment where AI-driven snapshots often provide the final answer to a user's query.</p>

<p>Throughout this masterclass, the focus remains on actionable, practical strategies designed for the modern search ecosystem. Participants will dive deep into platform-specific nuances, learning how to optimize content for ChatGPT’s source selection logic, Perplexity’s real-time indexing requirements, and Google’s evolving AI Overviews. From technical implementations like Schema Markup and bot management for agents like GPTBot to creative strategies such as the "Answer Capsule" and original data research, this guide provides a comprehensive roadmap for the first 90 days of implementation. By the end of the modules, you will be equipped to track new metrics like AI visibility and brand citations, ensuring your digital presence remains authoritative and discoverable in the age of artificial intelligence.</p>
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