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Introduction

Kickoff: What AI means for your Google Ads hustle

Chapter 1: Introducing Google Ads with AI

From old-school ads to AI-smart campaigns

Why Google Ads got smarter with AI

Meet Performance Max: your all-in-one AI campaign type

Real examples: AI driving better results in Google Ads

Why AI matters for your ad results and budget

AI basics made simple for advertisers

Chapter 2: Understanding Google Ads with AI

Under the hood: how AI powers Google Ads

What marketers gain from AI in Google Ads

When and why to lean on AI tools

Key AI features you’ll actually use

Generative AI for creatives and assets in Google Ads

Remarketing with AI: smarter follow-ups

Chapter 3: Getting Started with Google Ads with AI

Set up your first AI-enhanced campaign

Quick wins: where AI helps most for beginners

Pick the right AI features for your goals

AI and Search Ads: smarter queries, better matches

Find your way around the Google Ads interface

Beginner best practices that actually work

Chapter 4: Performance Insights

Performance insights: what they are and why they matter

How Google’s AI turns data into insights you can use

Know your insight types to take action faster

Turn insights into optimizations and wins

Chapter 5: Audience Targeting and Personalization

Find and personalize to the audiences that convert

Quizzes

Quiz: AI foundations in Google Ads

Quiz: Performance Max essentials

Quiz: How AI powers targeting and bidding

Quiz: Generative AI for creatives

Quiz: Using performance insights to optimize

Quiz: Remarketing with AI

Quiz: Beginner best practices with AI

Quiz: Choosing the right AI features

Course Feedback

Survey: How confident do you feel using AI in Google Ads?

Survey: What should we improve in this AI + Google Ads course?

Supplemental Files

Build and scale profitable campaigns with AI across the entire Google Ads funnel. In AI-Powered Google Ads: Full-Funnel Strategy, Optimization, and Measurement, you’ll learn how to plan, launch, and optimize campaigns that combine human strategy with Google’s latest AI capabilities. From Performance Max and responsive search to creative asset generation and remarketing automation, this course shows you how to align objectives, audiences, messaging, and measurement for consistent growth. You’ll turn noisy data into clear performance insights, use AI to accelerate workflows, and apply proven tactics that drive lower CPAs, higher ROAS, and better LTV. Perfect for marketers who want practical, step-by-step guidance, you’ll get frameworks for audience targeting and personalization, a blueprint for AI-enhanced setup, and a system for turning insights into action. By the end, you’ll be confident using AI to choose the right features, improve bidding and targeting, generate stronger creatives, and run a cohesive full-funnel program—from awareness to conversion and remarketing. Whether you’re new to AI or leveling up existing campaigns, this is the fastest path to smarter Google Ads results.

AI-Powered Google Ads: Full-Funnel Strategy, Optimization, and Measurement

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            <p>AI-Powered Google Ads: Full-Funnel Strategy, Optimization, and Measurement is built for entrepreneurs, beginners, and career-switchers who want results without drowning in jargon. You’ll learn how Google’s AI actually works behind the scenes—and how to use it to plan, launch, and scale profitable campaigns across the entire funnel. We’ll move from the basics to practical execution: why Google Ads got smarter with AI, how Performance Max unifies channels, and where generative AI speeds up creative production. Expect real examples, simple explanations, and steps you can put into action right away, even if this is your first campaign.</p>

<p>The course starts with the big picture: the shift from old-school ads to AI-smart campaigns, why that matters for your budget, and what “good” looks like today. Then we get hands-on. You’ll set up your first AI-enhanced campaign, navigate the Google Ads interface with confidence, and learn beginner best practices that actually work. We’ll dive into how AI powers targeting and bidding, how to read performance insights, and how to turn those insights into concrete optimizations. You’ll also explore remarketing, audience targeting, and personalization strategies that convert. Along the way, quick quizzes help lock in the essentials—Performance Max, generative creatives, insight types—so by the end, you’ll know which AI features to choose for your goals and how to measure what matters at every stage of the funnel.</p>
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