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Welcome and Outcomes for Busy Founders and B2B SaaS Teams

Course Orientation: What AI-Powered Marketing Automation Delivers for Entrepreneurs and Business Owners

Setting Baselines: Mapping Your Current Funnel, Data, and KPIs

Foundation: AI Marketing Tech Stack, Data Readiness, and Governance

Choosing and Integrating an AI-Ready Marketing Stack

Data Quality, Privacy, Compliance, and Security for AI Use

Designing AI-Driven Journeys and Content That Convert

Journey Orchestration: Triggers, Segments, and Multi-Channel Logic

Generative AI for Content: Prompts, Guardrails, and Brand Voice

Execution: Launch, Test, and Optimize for ROI

From Playbook to Production: Implementing Automations with Accountability

Experimentation, Attribution, and Financial Impact

Capstone: Build Your AI Automation Roadmap

90-Day Roadmap for Entrepreneurs, Business Owners, and B2B SaaS Leaders

Knowledge Checks and Feedback

Quiz: Foundations of the AI Marketing Stack and Data Governance

Quiz: Journey Orchestration and Trigger Design

Quiz: Generative AI Content and Personalization Guardrails

Quiz: Experimentation and Attribution for ROI

Quiz: Building a 90-Day AI Automation Roadmap

Course Feedback Survey for Business Owners and B2B SaaS Teams

Turn your marketing into a 24/7 revenue engine. AI Marketing Automation Mastery for Productivity, Profitability, and ROI gives busy founders, entrepreneurs, and B2B SaaS teams a practical system to map their funnel, fix data, orchestrate journeys, and ship AI-powered campaigns that move the numbers that matter. In concise, tool-agnostic lessons, you’ll learn how to pick an AI-ready stack, protect data privacy, design trigger-based lifecycle programs, and generate on-brand content with guardrails. You’ll translate strategy into production workflows, test responsibly, and prove financial impact—without replatforming your entire stack. Expect actionable playbooks, KPI frameworks, and templates for lead nurture, trial-to-paid, onboarding, churn prevention, and expansion. By the end, you’ll have a 90-day roadmap aligned to pipeline velocity, CAC, LTV/CAC, ROAS, and contribution margin. If you want measurable lift, faster cycles, and scalable personalization, this course is your step-by-step path from ideas to attributable ROI.

AI Marketing Automation Mastery for Productivity, Profitability, and ROI

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            <p>AI Marketing Automation Mastery for Productivity, Profitability, and ROI equips entrepreneurs, business owners, and B2B SaaS teams with a pragmatic, tool-agnostic system for designing, launching, and scaling AI-powered revenue engines. The course focuses on outcomes that matter to operators—pipeline velocity, CAC, LTV/CAC, ROAS, and contribution margin—while showing you how to apply AI within your current stack without a costly replatform. You’ll move from baseline mapping of your funnel and data to orchestrating high-converting, multi-channel journeys powered by generative AI content and rigorous governance. Each module translates strategy into action with concise playbooks, practical exercises, and success metrics you can track from day one.</p>

<p>We begin by clarifying who this program serves and what you’ll achieve: automations that free your team from repetitive work and compound results across acquisition, activation, onboarding, retention, and expansion. You’ll document your buyer journey, inventory channels and touchpoints, and set KPIs that anchor every decision. With foundations in place, you’ll choose and integrate an AI-ready stack—CRM/CDP, MAP, analytics, consent management—while instituting data quality, privacy, compliance, and security practices that protect your brand and customers.</p>

<p>Next, you’ll design AI-driven journeys that convert: define intent-based triggers, build segments aligned to ICP and lifecycle stages, and set channel rules with throttling, frequency caps, and clean handoffs to sales. You’ll operationalize generative AI with prompt frameworks tailored to persona and stage, brand voice guardrails, and human-in-the-loop approvals—producing testable variants for A/B/n and multi-armed bandit exploration without compromising privacy. Then you’ll take playbooks to production with accountable workflows, SLAs across revenue teams, instrumentation for clean attribution, and phased rollouts backed by dashboards for daily standups and fast triage.</p>

<p>Finally, you’ll master experimentation and financial translation: design sound tests, use predictive models responsibly, select attribution approaches fit for your motion, and communicate results in one-page executive readouts tied to CAC payback, marginal ROAS, and contribution margin. The capstone guides you through a 90-day roadmap—prioritizing use cases by impact and effort, resourcing with clear RACI, managing risks like deliverability and model drift, and shipping documentation, prompt libraries, QA checklists, and KPI dashboards. Knowledge checks and a feedback survey reinforce learning and ensure you leave with a confident, measurable path to AI-driven productivity, profitability, and ROI.</p>
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