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SECTION 1 — PLAN

MODULE 1 — Found → Trusted → Chosen: your assets are marketing weapons

MODULE 2 — Know your buyers: three tiers, three different "yes"

MODULE 3 — Position, objectives & your merchant scoreboard

SECTION 2 — REACH & ACT

MODULE 5 — REACH: get found where your buyers actually search

MODULE 6 — ACT: turn attention into orders you can count

SECTION 3 — CONVERT & ENGAGE

MODULE 7 — CONVERT: win the order, the account & the year-end season

MODULE 8 — ENGAGE: reorders, reviews & share-of-wallet

SECTION 4 — YOUR OPERATING SYSTEM

MODULE 9 — The weekly merchant's hour, your team & your scoreboard

Quizzes

1.12 — CHECK WHAT STUCK (score 85% to continue)

2.13 — CHECK WHAT STUCK (score 85% to continue)

3.14 — CHECK WHAT STUCK (score 85% to continue)

5.15 — CHECK WHAT STUCK (score 85% to continue)

6.14 — CHECK WHAT STUCK (score 85% to continue)

7.13 — CHECK WHAT STUCK (score 85% to continue)

8.13 — CHECK WHAT STUCK (score 85% to continue)

9.14 — CHECK WHAT STUCK (score 85% to complete)

SURVEYS (Kirkpatrick Level 1)

Mid-programme survey (after Module 4)

Final survey (after Module 9)

Are you tired of competing on price and losing out on lucrative corporate contracts. Welcome to "Activating Corporate Accounts and Repeat Gifting Revenue," the ultimate course designed to transform your events and gifting business into a trusted corporate partner.

Are you tired of competing on price and losing out on lucrative corporate contracts? Welcome to "Activating Corporate Accounts and Repeat Gifting Revenue," the ultimate course designed to transform your events and gifting business into a trusted corporate partner. In today's competitive landscape, simply being found is not enough; you need to be trusted and chosen by high-value buyers. This comprehensive program will guide you through a proven framework to leverage your existing assets—like your blue-chip client list and past successful orders—into powerful marketing weapons.

You will learn how to identify and target three distinct buyer tiers (industrial, government, and SME/community) and tailor your messaging to meet their specific compliance and purchasing needs. Discover how to build value-based bundles that resist direct price comparisons and set up a digital presence that captures local search intent exactly where procurement officers are looking.

Beyond just winning the initial order, this course focuses on the long game: turning one-off purchases into reliable, repeat gifting revenue. You'll master the art of the "compliance pack," streamline your quoting process, and implement a sustainable "weekly merchant's hour" to keep your marketing engine running with minimal time investment. Whether you are preparing for the busy year-end gifting season or looking to secure anchor accounts year-round, this course provides the exact operating system you need to scale your B2B sales effortlessly. Enroll today and start turning attention into orders you can count on!

Schwabade Events Digital Marketing Execution for Growth

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            <p>Many businesses in the gifting and events space struggle with unpredictable revenue, often getting trapped in race-to-the-bottom price wars with corporate procurement departments. This course provides a systematic blueprint to break that cycle by transforming your existing assets—such as past orders and blue-chip client lists—into powerful marketing weapons. You will learn how to guide corporate buyers through the progression of being found, trusted, and ultimately chosen, proving your value through past success rather than competing on line-item price. By mapping the distinct needs of the three buyer tiers—industrial, government, and SME/community—and establishing a clear, value-based market position, you will build a reliable engine that captures local search intent and converts attention into high-value orders.</p>

<p>Beyond winning the initial order, the true profitability of corporate accounts lies in securing repeat gifting revenue and expanding your share-of-wallet. This program guides you through the mechanics of converting inquiries into structured sales pipelines, utilizing compliance packs to remove buyer friction, and aligning your key-account outreach with the client's seasonal calendar. Finally, you will establish a sustainable "weekly merchant's hour"—a lightweight operating system and scoreboard designed to keep your marketing momentum consistent with minimal time investment. By the end of this course, you will have a fully operational system to secure predictable, recurring corporate revenue year-round.</p>
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