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Achieving digital marketing success

How to use the RACE planning system to create a digital marketing plan

The six pillars of digital marketing success

Key activities for the six digital pillars (click to enlarge)

Customer lifecycle marketing activities (click to enlarge)

Introducing the RACE Planning System

PLAN - Create and implement

REACH - Increase awareness and visits

ACT - Increase interactions

CONVERT - increase online and offline sales

ENGAGE - Improve customer loyalty and advocacy

Performance review and marketplace analysis

Capability review

Vision and objectives

Digital marketing communications strategy

Segment and target

Define Online value proposition (OVP) and experience

Review current use and performance of digital media

Improve search marketing

Use owned and earned media to grow reach

Paid media

Create an acquisition plan and budget

Improve customer journeys

Optimize content marketing

Optimize Landing Pages

Campaign and Content Planning

Lead nurturing and retargeting

Web Personalization

Improve mobile experience

Multichannel selling

Creating a CRO programme

Customer Onboarding and growth

Customer Digital Experiences

Customer Service and Success

Customer Email marketing

Improve social media marketing

Quizzes

Quiz on the RACE Planning System

Quiz on the Six Pillars of Digital Marketing Success

Quiz on Planning and Governance

Quiz on Increasing Awareness and Visits

Quiz on Improving Customer Loyalty and Advocacy

Course Feedback Survey

Digital Marketing Success Course Feedback

In today's digital landscape, mastering the art of digital marketing is essential for businesses of all sizes. This comprehensive course, 'Achieving Digital Marketing Success,' is designed to equip you with the skills and knowledge needed to create effective digital marketing strategies. Through a structured approach using the RACE planning system, you will learn how to enhance your online presence, engage your audience, and drive conversions. Whether you're a beginner or looking to refine your existing skills, this course will guide you through the essential pillars of digital marketing success. Join us to unlock the potential of your digital marketing efforts and achieve measurable results.

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            <p>Digital marketing has become an essential component of business strategy in today's technology-driven world. As organizations strive to enhance their online presence and engage effectively with their target audiences, understanding the intricacies of digital marketing is paramount. This course, titled "Achieving Digital Marketing Success," is meticulously designed to equip participants with the knowledge and skills necessary to navigate the complexities of the digital landscape. Through a structured approach, the course will delve into the RACE planning system, which serves as a foundational framework for creating comprehensive digital marketing plans. Participants will explore the six pillars of digital marketing success, which encompass critical activities that drive engagement, conversion, and customer loyalty.</p>

<p>The course is divided into several sections, each focusing on key aspects of digital marketing. From planning and implementation to increasing awareness and engagement, participants will gain insights into effective strategies that can be applied in real-world scenarios. The modules will cover essential topics such as customer lifecycle marketing, performance reviews, and the optimization of digital channels. Additionally, quizzes and feedback surveys will be integrated throughout the course to reinforce learning and assess understanding. By the end of this course, participants will be well-prepared to implement successful digital marketing strategies that align with their organizational goals and foster sustainable growth.</p>
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