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Course Overview and A/B Testing Foundations

Welcome and How to Use This Course

What A/B Testing Is (and Is Not)

Key Concepts: Hypotheses, Variables, and Metrics

Planning an A/B Test Step-by-Step

Choosing a Business Problem and Turning It into a Testable Question

Writing a Clear Hypothesis and Success Criteria

Selecting Pages, Audiences, and Timing

Setting Up the Test Correctly

Randomization and Keeping the Test Fair

Tracking and Measurement Basics for Beginners

Sample Size and Test Duration Without Heavy Math

Running, Monitoring, and Interpreting Results

Launching the Test and Monitoring for Issues

Reading Results and Making a Decision

Documenting What You Learned and Turning It into Action

Beginner Playbooks and Course Wrap-Up

Beginner A/B Test Playbooks for Entrepreneurs

Quiz 1: A/B Testing Basics and Terminology

Quiz 2: Hypotheses, Metrics, and Success Criteria

Quiz 3: Setup, Randomization, and Tracking

Quiz 4: Sample Size, Duration, and Monitoring

Quiz 5: Interpreting Outcomes and Next Steps

Course Survey: Confidence and Next Tests

Turn guesswork into growth. A/B Testing Mastery: Data-Driven Strategies for Online Entrepreneurs is a practical course that shows you exactly how to plan, run, and interpret experiments that move the metrics that matter. Whether you sell digital products, run a SaaS, or manage an ecommerce store, you’ll learn a repeatable workflow to improve landing pages, emails, funnels, and pricing messages—without heavy math or complex tooling. Inside, you’ll translate business problems into testable questions, write clear hypotheses, pick the right metrics, and set up fair, trustworthy tests. You’ll validate your tracking, avoid common pitfalls like changing too much at once or stopping early, and make confident decisions based on data. By the end, you’ll have a complete test plan, a tracking checklist, and a results summary you can share with stakeholders. Plus, you’ll get beginner-friendly playbooks for high-impact tests across key channels so you can launch your next experiment with clarity and speed. If you’re ready to ship smarter, reduce risk, and grow with evidence—not hunches—this course is your roadmap.

A/B Testing Mastery: Data-Driven Strategies for Online Entrepreneurs

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            <p>Success in the digital marketplace often hinges on the ability to move beyond intuition and embrace empirical evidence. A/B Testing Mastery: Data-Driven Strategies for Online Entrepreneurs provides a comprehensive framework for transforming vague business goals into precise, actionable experiments. By systematically comparing different versions of landing pages, email subject lines, and pricing structures, entrepreneurs can identify exactly what resonates with their audience. This course establishes a solid foundation in core terminology—such as variants, controls, and conversions—while teaching the essential workflow required to move from an initial idea to a confident, data-backed decision.</p>

<p>Throughout this journey, the focus remains on practical implementation rather than abstract theory. Participants will learn to construct robust hypotheses, distinguish between primary and guardrail metrics, and ensure the integrity of their data through proper randomization and tracking. The curriculum guides learners through the nuances of sample size and test duration to avoid common pitfalls like "peeking" or stopping tests prematurely. By the conclusion of the course, every student will have produced a professional-grade test plan, a tracking validation checklist, and a results summary, equipping them with the playbooks necessary to optimize their marketing funnels and product performance continuously.</p>
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