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📈 PART 4: Measuring Value & Continuous Adaptation

PART 4: Measuring Value & Continuous Adaptation

4.1 Return on Membership (ROM) & Public Affairs OKRs

The Measurement Trap

ROI vs. ROM (1.5 minutes)

Escaping the Activity Trap (1.5 minutes)

🎮Translate the Work into Value (4 minutes)

🔓Summary & Your Executive Toolkit (1.5 minutes)

Badge Card

Shifting from activity tracking (outputs) to measurable business impact (outcomes).

$ (USD)

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