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RELATIONSHIPS

1. Affinity/Empathy "Rapport"

2. Transparency

3. Intrigue, Mystery & Skepticism

4. Permission Slips

5. "Feel Good" Flattery & Encouragement, Need to Feel Special

6. Ritualistic Recognition

7. Rituals

8. Symbols and Symbolism

PERSUASION

9. Showmanship & Optics

10. Proof by Visual Demonstration

11. Proof by (Scientific Process) or Device

12. Safety in (Meaningless) Numbers

13. I Told You So [and Here's Proof] (Psychic/Prophet Status)

*14.WHO It's From

15. Transfer of Authority, Credibility, Believability

*16. Declare war (on an establishment or orthodoxy)

17. Enemy/Villain

18. The Big Idea (Ogilvy)

CONTROL - TACTICAL

19. [Manipulating] Threshold Resistance

20. Aggressive (and Persistent) Intrusion

21. Mousetrapping

22. False Choices / Forced Choice

23. Greed for Free

24. Lust For New (Pleasure vs. Comfort)

*25. Pride: Ego Desire for (Comparative/Positional) Status/Importance

26. Ego 'Hooks' and Ego 'Punches.

27. Covet: Attachment — I am because I own (I am what I own)

28. Emotional Poverty - Need to be Accepted & Understood

29. Addiction & Optimistic Bias – Sunken Cost Pressure

30. Urgency & Loss: The Impending Event

31. Gaslighting

BY-PASS FREE WILL

32. Pre-Existing Beliefs & Confirmation Bias

33. Conspiracy Theories, Leveraged

34. Susceptibility: High Probability Targets

35. Installing the Familiar

36. Encouraged Assumption

37. Implanting (Making it Their Idea)

38. Because…

39. Hope & Fear

40. Certainty

41. Sequential Submission

42. Time Invested (in being persuaded)

RETENTION

43. Glory, Audience & 'Let's Pretend' (The Artificial Environment)

44. The Small Victory Process (& Minimum Necessary Result)

45. The Lottery Effect

NEXT STEPS…

45 Psychological Buying Triggers (and How To Use Them)

The most fundamental thing to understand in marketing is human nature. 

Without it, you can’t sell anything. 

Understand the subconscious psychological triggers people look for when making a purchase decision without even realizing their doing it! 

This training will show you how to take advantage of consumer psychology to effectively take away their free will and force people to buy your product. (USE ETHICALLY!)
