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Understand users and stakeholders

Map app users, buyers and stakeholders

Observe the user’s real context and workflow

Knowledge Check: Users and Stakeholders

Build a Practical Stakeholder Map

Segment Users by Context, Not Demographics Alone

Workshop: Map the People Around the Product

Map end users, buyers, sponsors, administrators, and affected stakeholders; observe the real context and workflow that the product must support.

02 — Users, Stakeholders and Context

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