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Validate the problem before building

Distinguish a real problem from an app idea

Test demand before committing to development

Knowledge Check: Validate the Problem

Interview Evidence: Ask Without Leading

Evidence Ladder: From Opinions to Commitment

Workshop: Write a Problem Evidence Brief

Define the real customer problem, uncover current workarounds, and run small evidence-based tests before FastMedia commits to building an app.

01 — The Problem Before the App

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