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案例：買了沒人用怎麼辦

先做一個堪用的版本，才去買好用的

那個四成的數字

方法：把採用放到採購前面

順序倒過來的五個動作

同一份備忘錄，兩種下場

用詞決定了什麼

你的版本

檢查你手上那個卡住的導入案

企業 AI 專案最常見的死法不是選錯工具，是買了沒人用。這一堂用 Moderna 與 Shopify 對 Duolingo，拆解怎麼把採用放到採購前面。

授權買了、系統開通了、教育訓練也辦過了，三個月後打開後臺一看，週活躍使用者不到一成。這是企業導入專案最常見的死法，而它跟工具好不好幾乎無關。這一堂拆解一個被倒過來的順序：先養出使用習慣，再去決定該買哪一套，以及為什麼把 KPI 寫成採用率會改變後面每一筆資源的流向。.

第三堂　採用優先於採購

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>

第三堂 採用優先於採購

第三堂　採用優先於採購