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案例：每年只開賣一天

三道門，一顆珠子，一筆押金

那筆押金在做什麼

方法：讓定價替你工作

定價的四個動作

她自己蓋了一個成交會發生的地方

那個空間解決的問題

你的版本

重新設計你的價格與規則

定價不只是收多少錢，它同時決定誰進得來、誰會真的動起來、內容由誰生產。這一堂用生財有術與溫慶珠，拆解怎麼用定價與規則造一個社群。

一個付費社群每年只開賣一天，九年間年費漲了將近十倍，續費率始終維持在七成上下。多數人拆解它會停在飢餓行銷與階梯漲價，但那只是最表層的一塊。這一堂拆解三件事：一道由三扇門構成的階梯、一顆把內容生產外包給付費用戶的珠子，以及一筆小到不構成營收、卻大到會讓人心痛的押金。.

第五堂　用定價與規則造社群

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>

第五堂 用定價與規則造社群

第五堂　用定價與規則造社群